Stats on Consumer Behaviour & e-Commerce check-out

By Mira Shenker, Profit

January 14, 2014

If you have an online shop, you know the pain of customers loading up their cart and then abandoning it before processing payment. According to research aggregated by UK-based couponing site, 57% of online consumers will abandon a site within three seconds if a page doesn’t load. And 80% of these people won’t return. The average length of a checkout process among the top 100 grossing e-commerce sites, counting from the “cart” to the page where the order is placed (most often a “review order” page), is about five minutes.

If yours take longer, you may be losing sales.



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