Stats on Consumer Behaviour & e-Commerce check-out

By Mira Shenker, Profit

January 14, 2014

If you have an online shop, you know the pain of customers loading up their cart and then abandoning it before processing payment. According to research aggregated by UK-based couponing site VoucherCloud.ca, 57% of online consumers will abandon a site within three seconds if a page doesn’t load. And 80% of these people won’t return. The average length of a checkout process among the top 100 grossing e-commerce sites, counting from the “cart” to the page where the order is placed (most often a “review order” page), is about five minutes.

If yours take longer, you may be losing sales.

Image

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s