How copy can change consumer behaviour.

Take a look at this video, and see how a blind man sitting on a sidewalk in London, with his wrinkled old cardboard sign that reads, “I’m blind, please help”, fares with capturing the empathy—and hopefully, donations—of passersby. Then see how things change. For the better. All because of copy. Take a look.

http://www.wimp.com/powerwords/

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