Check, check and triple-check!

Test, test and re-test!

It just goes to show that one cannot be complacent—or even too careful—when undertaking a branding applications exercise. Dotting of ALL “i”s and crossing of ALL “t”s, must be exercised. But how does one even think of thinking of this in the first place? A very thorough checklist with an experienced brand/corporate identity expert, ought to be commissioned so to avoid these types of unintended errors.

I must admit, though, just look at how the letters align—the kerning; it’s as if it were planned that way.


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