Marketing & Millennials w/Dan Schawbel – Shama TV: Episode 23

Gen Y, a.k.a. millenials, are now becoming the largest cohort.

Y should we listen to their thoughts?

Y should brands meet their needs and expectations?

Y should we cater to their wants and preferences?

These are big Ys. And if retailers/brands don’t relevantly connect with them on their terms, they’ll lose out. Big time! Watch the video to learn more.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s