But who knew this would be our new reality. Not even the likes of Marshall McLuhan could have predicted this. But here we are. And this is what happens each minute of every day. For now!
Take a look at the infographic below. The numbers change, even as I write this—always increasing with every minute of every day. We are a culture of digitalholics. We can’t put down our phones, or even be without them for long; they’re always within 8 feet from us, based on research; and we can’t do without the internet, in general. Little phone calls to each other; little in-person-talk at the office, as we use email to correspond, even if our colleague sits right in the office next to us.Is this all negative? Maybe not. Depends n how you ‘decide’ to view it all.
Nevertheless, there is definitely a huge positive with the advent of the internet, and, as a result, social media. Many have created careers for themselves, while others have found long-lost relatives—even brothers and sisters and parents, among other family ties. Police and other authorities have found breaks in cold cases because of the internet and social media. These are but a mere drop in the bucket in terms of examples of hthe impact social media has had on society. What’s more, brands and businesses are tapping social media to connect with and develop 1:1 relationships with the customers and consumers. The medical community, for example, uses the internet to ‘digitalize’ patient records, streamlining data while eliminating duplicity, yielding efficiency and greater profit, while mitigating employee frustration, etc. Companies now use social media, such as Linkedin, Twitter and Facebook to search and find their candidates. Big Data is just now becoming something that will change our lives; how we live our lives, and how we can save them, too. The IoT (Internet of Things), for example, will create many opportunities to improve the way we live, such as wearables, and how we are starting to use such devices to monitor and improve our lives. The internet has brought the world closer together. That, we cannot deny.
We live in a very exciting world. Depending on how you see it. Demography, to some degree, plays a role, too, in how you see this unprecedented paradigm shift, and your adoption of same. Exciting, but it does evoke much trepidation, too. One thing’s for certain: the internet and its by-products, are here to stay.