3 cutting-edge examples of website personalization. —hubspot

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Today, the importance of being hyper-focused on one-to-one communication with consumers, is vital. Static sites no longer make the cut, especially when a personalized email (great engagement to start), takes you there, but under-delivers with a typical, old-school, all-visitor blanket approach of irrelevant and static content. Today, your website MUST be like a living organism with personalized and dynamic content changing with each subsequent visit—intuitively and organically—shepherding your prospect through the sales funnel.

http://blog.hubspot.com/marketing/website-personalization-examples-dynamic#sm.0006g6222189mcuuvqg17ilr78em0

 

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