By Goldman Sachs
One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.
Here’s a look at a dynamic infographic depicting life milestones for the Millennial cohort. As of 2018, in the U.S. alone, they have over $600B in spending power, so brands are scrambling and regrouping to stay in touch and stay relevant. With the demise of many brands over the last two years—big and, medium and small—it goes to show no company is immune to this seismic demographic change. Target, Costco, GM, Sears—the list goes on and on. If you are not in tune with Millennials, they’ll tune YOU out. Take a look at the chart, it covers things like marriage, ownership—or not—of big-ticket items like automobiles, living at home vs. on their own, etc. It’s quite telling. As of Feb. 2018, that is.
Here’s the link:
By Rani Molla and Peter Kafka Jan 23, 2018, 11:02am EST
The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers.
Now things are up for grabs: Netflix buys stuff from the studios, but it’s making its own stuff, too, and it’s selling it directly to consumers. That’s one of the reasons older media companies are trying to compete by consolidating. And new distributors like Verizon and AT&T are getting in on the action. AT&T, for instance, wants to merge with Time Warner.
Meanwhile, giant tech companies like Google, Amazon and Apple that used to be on the sidelines are getting closer and closer to the action.
To help sort this all out, we’ve created a diagram that organizes distributors, content companies and internet video companies by market cap and their main lines of business.
Here’s what the Big Media universe currently looks like. We will update it periodically:
2017 was a big year for me! As a lifelong learner, I once again, elevated my educational status. On September 19, through studies at the CMA – Canadian Marketing Association, I, along with 19 other esteemed, senior executive marketers, earned a CM designation, the first of its kind in Canada. Modesty aside, this is a huge accomplishment: Being among the “First 20” senior Canadian marketing professionals to have earned this elevated accolade.
I am honoured to help in furthering the profession of marketing in Canada, and beyond, as well as continuing to be a proponent in the upholding of the laws, ethics and best- practices in advertising and marketing in Canada.
I congratulate all of my fellow Canadian Chartered Marketer industry colleagues, from a range of sectors, including academia, retail, communications, advertising & marketing, banking, technology, CPG and government, among others. Cheers!
Nicholas Di Cuia, MBA(c), CM, CAAP, RGD
…about car brands and what other brands they own, look no further than the chart below.
With millennials now the biggest cohort—eclipsing even the long-time behemoth, boomer generation who led the generation-size race for about a quarter century, we now face a new challenge: And along with this new demographic challenge that comes with these omni-tech-type personas, is a heck of a lot of disruption—across many a sector.
Today, no stone is left unturned. Millennials, along with Gen X—and Gen Y (Harvard) in between—one sees that based on the criteria shown in the infographic below, there are indeed differences between these two main cohorts, as they relate to things such as adaptability, relationship-building, problem-solving and collaboration, among other criterion.