July 07, 2023, was no ordinary day.

I received a special message from Dr. Youssef Youssef, President and Vice Chair of the Chartered Institute of Marketing Management of Ontario – CIMMO, and professor of the Marketing program at Humber College.

I was having lunch with my mom, and an alert sounded on my phone—it was an email. Normally I would wait until I was finished lunch, but for some reason something was pulling me in telling me to read the message. So I did, and lo and behold, I received a special notice that I, along with one other very seasoned marketer, Grant Lee, and whom I have known and worked with for many years, were being bestowed with the 2023 Fellowhip Award. Whaaat!? I couldn’t believe my eyes.

Once I regained consciousness, I shared the news with my mom sitting right next to me. Jubilation was in the air. She was so proud of me—as was I, of course! We continued with our lunch and discussed what all this meant. I mean, the news was big; I had never received a fellowship before. I received an academic scholarship (2002) during post-grad studies, but a fellowship was something new—something bigger! I started sharing the news with friends and family, here and in Europe, with responses coming in virtually immediately, further adding to the excitement. July 07, 2023, was no ordinary day.

The Fellowship program for the Chartered Institute of Marketing Management of Ontario (CIMMO) is designed to recognize individuals who have made exceptional contributions to the field of marketing while upholding the highest ethical standards. The Fellowship is the most prestigious honour bestowed by CIMMO and signifies a mark of distinction and excellence in the marketing profession. This program aims to promote the advancement of marketing knowledge, honour leaders who have significantly contributed to the industry, and support the growth and development of new marketers and internationally trained marketing professionals.

Here’s the letter I received:

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