The future and well-being of marketers, is one where CMOs develop marketing plans for individual customers. Sound crazy? The new demo segmentation is 1:1. With big data (even with its regulatory restrictions), geo-locating, individual customer preferences data, organic intelligence, etc., marketers now have the means to glean data acquired from customer shopping and online habits—information marketers can tailor their marketing tactics—to a molecular level. In real time. With the advent of the smartphone, options abound. It’s time to get personal. Real personal. Marketing is indeed on its head. But it’s all good. —Nicholas Di Cuia
nicholas di cuia 